Agents! Overcome Your Fear of Video with These Tips

We all know video is powerful. It is now the single most popular way to consume content online.

But we also know that public speaking consistently tops lists of human’s worst fear (above snakes, spiders and heights). And what’s more public than filming a video and posting it for the entire world to see?

However, your fear of falling behind your competition should beat your fear of being on video.

Think of it this way: as a real estate professional, video is a unique opportunity for you to educate and build trust with buyers and sellers, shape your brand, generate leads — and grow your business.

Now, doesn’t that sound like it’s worth overcoming your fear of video for?

We’ve heard these pains time and time again from agents who want to use video, and we’re here to help you start creating real estate videos that grow your business TODAY.

It’s Normal To Feel Nervous

It’s completely okay to be unsure or nervous when you’re starting to make videos. Even those of us who record videos every day can still feel anxious at times!

The key is to take a deep breath, release any tension, and practice. You’ll get used to looking at yourself on screen soon enough – that’s how people will recognize you and identify with your content.

Your Phone Is ALL You Need

One of the most overwhelming parts of video is all the technology that’s assocated with it. But what if we told you that all you need is your phone?

That’s right! No fancy equipment needed here. You can start creating simple videos with your smartphone or the webcam on your laptop.

It’s important to remember to:

• Check your camera settings in advance
• Make sure the lighting is ideal for people to see you (like in front of a window)
• Record in front of a simple and clean background

Test it out and see what looks best! Again, this isn’t a Hollywood production – simple videos are about clear communication, a deeper connection, and most importantly, delivering valuable content.

Keep It Short

No need to make a feature-length film – or even a video that’s more than a couple of minutes. In fact, the ideal social media video is under 1 minute.

This works to your benefit because there are:

• Fewer lines to memorize
• Less footage to edit
• Less time you’re on camera!

Practice = Confidence

If your message is not delivered with confidence in your videos, then why will anyone believe or trust anything you have to say?

The only way to get confident is to get comfortable. And the only way you’ll feel comfortable is through practice, practice, practice.

Start by recording one video each day. Even if you don’t use any of them at first, that’s okay!

Content Is King

This is where the rubber meets the road. This is how simple videos become impactful videos.

Begin by covering frequently asked questions – that way you not only establish yourself as an authority on the topic, but you’ve already answered a question for your prospect or client before even speaking to them!

As you know, many questions are driven by the national headlines about what’s happening in the housing market today. Daily real estate posts from the KCM Blog are a great place to get content for video topics and speak directly to the latest trends in real estate.