Season 3 Episode 7: David Childers

June 12, 2024

On this episode, David explores how past elections have affected the housing market and discusses how the 2024 election could potentially impact the market. The conversation focuses on three interrelated channels through which elections influence the housing market: uncertainty, policy expectations, and consumer confidence.

He covers the impact of elections on home sales, home prices, new home construction, and mortgage rates. Emphasizing that while elections can create temporary hesitation in the market, they generally do not have a significant long-term effect. The episode concludes by encouraging listeners to use the information provided to educate and guide their clients.

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Chapters
00:00 Introduction and Acknowledgements
01:27 The Interplay of Uncertainty, Policy Expectations, and Consumer Confidence
09:21 New Home Construction and Elections
13:41 Mortgage Rates and Election Cycles

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The KCM Membership includes the following features and benefits:

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We do offer the option of a Team Membership. For the first Member, the cost is $39.95/month for Essentials Memberships, $59.95/month for Expert Memberships, and $99.95/month for Elite Memberships. Each additional Member is $30/month for Essentials, $50/month for Expert, and $75/month for Elite. With this option, each agent on the team gets their own login, personalized profile, and rights to use the content with their prospects and clients.

If you have questions about this, or are interested in Enterprise plans (for blocks of 50 agents or more), please email kcmcrew@keepingcurrentmatters.com.

The best way to see for yourself what KCM provides is through our 14-day free trial where you will have full access to everything that our members receive!

However, if you’re not ready to start your trial just yet, you can view samples of some of our materials on our feature pages:

We also suggest that you check out one of our recent webinars as we often use KCM Membership materials in the webinars themselves. You’ll also get a great feel for how we present our analysis and content!

KCM is not designed to increase the SEO on your website. In order to be shown at the very top and benefit from SEO efforts, your content must be unique. We’ve read mixed reports on whether or not Google ‘penalizes’ those with duplicative content, which is what KCM provides.

However, this is one of the reasons we host the content for you on our own website. If you want to put the content on your own site because SEO is not a goal for you and you want to provide valuable information to the people already getting to your website from other places, you can do that.

And if you are focusing on SEO and want to ensure you are not penalized at all, you don’t have to put the content on your site. Or you can use our post as a foundation and customize it or localize it so that it’s now unique and no longer duplicative.

KCM provides an Automatic Social Posting feature that allows you to share your blog posts and videos to your social media platforms on an automated schedule. You can easily connect your Facebook Business page, LinkedIn and Twitter accounts and select the dates and times you would like your posts to share!

The Personalized Posts feature was originally designed and optimized to be used on social media, but there are a few ways to email your posts (depending on which email/CRM platform you’re using).

We currently have step-by-step instructions for using KCM materials within the following email/CRM platforms:

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If you use a different email platform and are unable to utilize one of the above programs, it’s still possible to email the KCM blog posts by copying and pasting the content into your email service.

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You can learn how some of our Members use materials on their websites by listening to this interview with Cindy Allen, a KCM Member since 2013.

The best agents know what’s happening both nationally and locally. While much of KCM’s core content delivers insights on the national housing market, KCM Local provides you hyper-local data combined with national trends and powerful visuals that are easy to understand and share.

Yes, the blog posts provided with the KCM Membership are the same for all Members. The ways each Member utilizes the content is what creates differentiation among the competition. Solely posting our articles to social media and nothing else will not dramatically increase your business, whether they’re unique or not.

But providing specific articles to clients who need to see that info, adding the charts and graphs to listing presentations, creating videos with the materials, using the seller guide as a pre-listing package, etc… those things will set you apart as a trusted expert advisor. We also provide a 90 day success plan at the beginning of your Membership to introduce you to some of these ideas and help you get started.

Although some information might apply (such as how to effectively communicate information to a buyer or seller), most of the information we provide is directed toward the U.S. market. We do have Members from outside of the U.S., such as Canada, who find value in our Membership, but not all of the materials are relevant outside of the U.S.

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