The 4 Biggest Reasons Real Estate Agents Should Do Video
There’s no doubt about it. Video is the future of real estate marketing.
So the question is: are you going to be a pioneer that sets yourself apart in your marketplace or will you fall behind and let your competition take the lead?
If you need further convincing, here are the four biggest reasons every real estate agent should start creating videos today.
#1 – It’s the future of media & marketing
Here’s a fun fact: viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So, after knowing that, does it really surprise you that someone would rather watch a 60-second video than read a long email?
By adding video to your social media, email follow-ups, and website, you will see better results. And if you’re still not convinced, here are 12 stats that prove why all agents need to be doing video.
#2- It’s the fastest & easiest way to build your brand
This will probably sound familiar. You have a bad experience with a company, and it’s enough to put you off of them forever.
Impressions, good or bad, last a lifetime. It can be very hard to change someone’s mind after they’ve had a negative affiliation with a person, a business, etc.
Being on video is the fastest and easiest way to make a good impression.
There are many reasons to hire a real estate agent. People don’t hire you because you know how to pull comps, write a contract or show a home. They hire you because they like you.
And video content is the fastest, best and easiest way for a prospect to know you, like you and trust you.
#3 – Agents who are the knowledge broker win
Everyday, more and more people get their real estate license. So, ask yourself this important question: what is the best way to make sure my brand cuts through the noise and stands out from all those other agents?
The answer is: through educational marketing. It’s by showing them that you have the knowledge, the experience and a reputation that they can trust.
And thankfully, there are endless ways real estate agents can tackle this with video. You can be a local expert, an industry expert, an insight expert or all of the above. You can create videos that highlight local businesses, walk through a neighborhood, cover the latest housing market insights, or answer common buyer and seller questions.
All marketing, no matter the purpose, should deliver value. And the best way to deliver value is to educate.
#4 – It will give you an edge against your competition
The latest research shows that there are about 1.6 million real estate agents in the U.S. There aren’t, however, 1.6 million agents consistently putting out great video content.
This is a massive opportunity for you to, again, set yourself apart and gain an edge in your marketplace.
That way, when someone looks up “Best restaurants in Anywhere, IL” or “Best Neighborhoods for Families in Somewhere, CA” your video is one of the first to pop up.
Remember, the video movement is happening now, and it’s happening fast.
If you want to make sure your brand and your business stays ahead of the game, you need to start creating video content today – because tomorrow could be too late.
Bottom Line
If creating a video stood between you and your competition getting a client, would you create one? Yes, the answer is a big, fat yes.
As a real estate agent, you’re not really in the business of selling homes. You’re in the business of connecting with people. And for today’s consumers, video is the best way to do that.
If that’s not enough motivation to get in the video-making game, we don’t know what is.
Ready to take your first step towards making better videos? Check out our NEW all-in-one video creator, RealTalk by KCM™. Each week, you’ll get a new script covering the biggest topics in real estate. Then you can easily record it using our built-teleprompter, easily export with professional visuals and best of all, there’s no editing required.
No hassle. No fuss. Just fun, attention-grabbing videos that will educate your clients, engage your audience and elevate your brand. Learn more here.
