These days, video is the most important thing a real estate professional should be focused on when it comes to their social media marketing efforts.
Consumers are looking for videos to educate them and help them make decisions, making video the most effective tool you can use to nurture your leads.
- 90% of customers say video helps them make buying decisions
- 85% of buyers and sellers want to work with an agent who uses video
- Video marketers get 66% more qualified leads per year
If you’re a real estate professional looking to have a successful 2019, you should start using video ASAP!
We pulled together a list of the 10 most viewed and shared real estate videos published by Keeping Current Matters in 2018 so you can get a feel for what kind of video content is working best!
10.) Buying Remains Cheaper Than Renting
The Rent vs. Buy Report from Trulia showed that homeownership is still cheaper than renting in 98 of the 100 largest metro areas in the United States.
This video shows that finding a dream home may be cheaper than your clients think!
9.) Home Equity by the Numbers
As home prices have continued to rise across the country, so has home equity. If clients are looking to sell their house and move up to their dream home, right now is a great time to use their equity to do so.
8.) 3 Things You’ll Need to Get a Home Loan
There are many misconceptions out there when it comes to qualifying for a home loan. Clients may be surprised to find out that they already qualify today!
This video effectively covers the process and a buyer’s ability to buy.
7.) Owning a Home is Important to All Generations
All generations agree that homeownership is an important piece of the American Dream, but there are still many people who are unsure of how to achieve that dream in today’s market.
This video helps get clients on the right path to talk about how they can achieve their American Dream in the market today.
6.) Top 3 Myths Holding Back Buyers
Many buyers worry about finding a home they like or being able to afford a home when interest rates rise. If you know a potential homebuyers who are on the sidelines because of what they’re hearing in the media, don’t let these myths derail them.
5.) 5 Reasons to Resolve to Use a Real Estate Professional in 2019
Whether you’re buying or selling a home, the transaction can be a bit overwhelming. Working with a real estate professional who understands the market can make a buyer’s or seller’s life that much easier!
Communicate the value and expertise you bring to the table with a video like this one.
4.) Are We Heading Towards Another Housing Bubble? NO!
One of the causes of the housing bubble 10 years ago was the increase of housing inventory to a 10-12 month supply. This over supply caused prices to fall. When this video was posted in November, we had a 4.4 month supply of homes for sale – nowhere near the amount we had pre-bubble!
Videos like this are key in debunking myths and eliminating false narratives.
3.) Is There a Shift Happening in the Real Estate Market?
Housing inventory is up year-over-year for the first time in three years which means that home price appreciation will likely begin to slow. For clients looking to buy or sell a home, now is still a great time!
The shifting market is a major topic going into 2019 and this video shows why.
2.) When’s the Best Time to Sell Your House?
Waiting until spring to list your house no longer makes sense. Most listings come to market between April and June, so waiting to list means you’ll be met with a ton of competition.
1.) 5 Reasons to List Your Home This Holiday Season
Every year there are many homeowners who decide to wait until after the holidays to list their homes. This video features 5 powerful reasons why waiting until after the holidays to sell a home may not make sense.
Great content combined with a seasonal theme helped this video reach over 2,500 views!
Bottom Line
Video is one of the most effective and efficient marketing tools real estate advisors have today. These 10 are great examples of videos that look great, communicate relevant insights on the market, and resonate with their audience.
If you want to get the benefits of using video in your marketing without the time and labor that goes into creating them, KCM Video is perfect for you.
We research what’s happening in the housing market, and then compile the most important insights into 60-90 second videos for you to share with your prospects and clients. Every video comes personalized with your brand and can be used across all of your promotional channels.
