Entries by The KCM Crew

Don’t Be Afraid of What Lurks in the Shadows

The Wall Street Journal is doing a series of articles on the impact shadow inventory will have on the housing market. In the first article, Shadow Inventory: It’s Not as Scary as It Looks, they address why no one should be overly concerned: “There are several reasons why the shadow inventory isn’t as scary as […]

Supply & Demand and Its Impact on Housing

For some time now, we have attempted to shed light on the fact that pricing in today’s real estate market, as it is in the markets for every other saleable item, will be determined by the concept of ‘supply and demand’. According to dictionary.com, “the relationship between supply and demand determines the price of a […]

It’s All About Relationships, Not Transactions

The best real estate agents realize that their business is one of enhancing relationships – not just doing transactions. That is why the top producers do so much business by referral. They have created the type of relationships that lead to a previous buyer or seller wanting their friends and relatives to experience the same […]

It’s Important to Be Mobile with Real Estate Information

As a professional in the housing industry, you realize it is important to prepare your presentations for the four major appointments you go on: Listing Consultation Buyer Consultation Negotiation of Offer Consultation Price Adjustment Consultation Most real estate professionals, in preparation for any of these scheduled appointments, diligently gather data, information and visuals which will […]

Interview with Earl Lee

Last month, the Prudential Real Estate Franchise network, owned by Brookfield Real Estate and Relocation Affiliates Inc., released its quarterly Prudential Real Estate Outlook Survey. The KCM Crew had the opportunity to chat with Earl Lee, President of Prudential Real Estate, about its findings. A reoccurring theme throughout the interview was the changing role of […]

Should I Rent My House If I Can’t Sell It?

There has been a lot written about how buying a home is less expensive than renting one in many parts of the country. Rents are skyrocketing and homes are at bargain prices. These two situations are also causing some sellers to consider renting their home instead of selling it. After all, they can get great […]

Is a Picture Really Worth a Thousand Words?

There are some things that are almost impossible to explain without a graphic or visual. With complex issues, the value of using visuals cannot be over-exaggerated. A study measuring the importance of using visuals by the University of Minnesota concluded: Presentations using visual aids were found to be 43% more persuasive than unaided presentations. There are […]

3.8% Tax in Health Bill: Additional Resources

We have previously reported on the questions surrounding the existence of a 3.8% tax in the administration’s health care program. Today we want to add two additional resources that can offer help in explaining the issue to your buyers and sellers. Our Original KCM Blog Post Two additional resources available from the National Association of […]

The Difference Between Excellent and Perfect

Why does a buyer or seller look for a real estate professional in today’s new market reality? There’s plenty of information readily available for them to look at and analyze as they’re going through the process. That’s just the point. Information being readily available causes confusion. That’s when people seek out professionals (whether it be […]

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The Economy’s Impact on Housing

With the economic recovery sluggish at best, many ask what impact this has on housing. Over the last several years, most economists believed that housing would not recover until the overall economy recovered. However, it now seems that the housing sector may be a driving influence in the recovery. Here are four reports released in the […]

Homeownership: The American Dream (Part 3)

In the last two posts, we’ve talked about the American dream and its benefits, but how ready are you to help people make their dreams come true? People contact you because they want something better, but you have to be able to get them through all the nervousness and fear created by the conflicting news in […]

Homeownership: The American Dream (Part 2)

A major benefit to homeownership is community. There is a greater sense of community among homeowners than there is with renters. Studies have shown that homeowners have a higher participation in local volunteer activities; participate more in local political activities and organizations; have higher voting rates; and are more involved in self-help activities (like the […]

Homeownership: The American Dream

As a real estate professional, it’s important to understand, and remind yourself, that homeownership really is the American Dream and your job is to be the guardian and guide to make that dream a reality. This is especially important in a market where some people may be misinformed about the benefits and possibilities of buying […]

Is There a 3.8% House Seller Tax in the Health Care Bill?

The political rhetoric surrounding the presidential election has renewed the debate about the Administration’s Health Care Bill. We are again getting many questions about a possible 3.8% tax on home sales that some claim is in the bill. To answer these questions, we have decided to re-run a blog we posted earlier this year. – […]

Can You Sell It in the Shortest Time Possible?

Monday’s blog created a strong request for us to address each of the four questions homeowners have. We have answered these questions each day this week. This is the final question. – The KCM Crew We left this question for last because the answers to the first three questions give you the best chance to […]

Can You Take Care of All the Hassles?

Monday’s blog created a strong request for us to address each of the four questions homeowners have. We will cover one question each day for the rest of the week. Today, we are reposting a previous blog about the necessity of having a team when selling a home. – The KCM Crew People say: “It […]

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Can You Sell My House?

Yesterday’s blog created a strong request for us to address each of the four questions homeowners have. We will cover one question each day for the rest of the week. – The KCM Crew The most important need of anyone attempting to sell their house is – TO GET IT SOLD! It is imperative that […]

F-A-B is Dead! Long Live N-A-R

Old-school selling followed a basic formula: Feature-Advantage-Benefit (F-A-B). You would start off telling the perspective customer about everything your product/service does; then tell them the advantages to its use and then explain the benefit the customer would get by purchasing it. This required the consumer to be patient while you went on extolling the virtues […]