Work smarter, not harder: 1 script and 3 ways to share it

There are some things we really can’t wait for when it comes to spring. Flowers blooming, longer days and warmer weather come to mind first. 

And then there are some things that you shouldn’t wait until spring for – like putting a house on the market. 

At least, that’s what most experts agree on. Because when you list in the winter, there are typically more buyers, less competition, and a better chance for a swift, smooth and seamless selling process. 

What homeowner doesn’t want that?

We recently wrote about this and broke down three easy and actionable ways you can share this information with your sphere using this blog.

There’s no denying that the benefits of video are endless, especially in this business that’s all about connecting and building relationships with people.

For example, video… 

• Gives a face and voice to your brand. 
• Provides a human touch, allowing you to connect with your audience on a more personal level.
• Builds more trust and credibility with every video you share.

Let’s clear up something: email is still one of the best ways to reach out to your database. And we’re not talking about a monthly newsletter or lead follow-up drip campaigns (although those are definitely important too). 

We’re talking about seeing a blog or a piece of content that is so relevant that you should share it with your sphere right away. That doesn’t mean blasting them every day but it does mean taking a more personal approach to your current strategy.

Subject: Time to Make Your Move: Here’s Why Now is Ideal

Hey [Database Name],

Quick question: is a new home part of your plan for 2024? If so, you might want to consider listing this winter. I know…it sounds crazy. But here’s a quick rundown of why waiting until spring might not be your best bet:

1. Lower Mortgage Rates:
With rates trending down compared to the peak last year, more buyers are entering the market, boosting demand for homes.

2. Stay Ahead of the Curve:
With more buyers than available homes, now’s your chance to stand out. List your house now for a potential speedy sale with top-dollar offers.

3. Capitalize on Rising Home Prices:
Experts predict prices will climb this year. Move now to secure your dream home before prices rise even further.

4. Tap into Your Equity:
Current homeowners have over $300,000 in equity on average. Worried about the down payment? Your equity might cover a significant portion.

Questions, concerns, or just want to chat through your options? I’m here for you. Feel free to reach out anytime!



All the best,



Your name

Like video, email is another great way to connect with your sphere and build trust and credibility. If you want to stay top-of-mind and build your brand, the example above is a great way to do it using the same blog.

P.s. you can utilize the KCM Email Builder to send these out with just a couple clicks.

The average person spends about 3 hours and 15 minutes on their phone each day. They also, according to recent data, check their mobiles approximately 58 times.

That makes texting one of the best ways to reach your sphere and reach them fast. Plus, there’s no algorithm or email inbox you have to compete with. Just a simple, straightforward way to reach a lot of people in a short amount of time.

Like, creating a well-crafted script to accompany the blog agents need to read this month. 

Take a look at how we did it.

Hey [Name],

Hope you’re doing well!

I wanted to reach out because if you’re thinking about a new home in 2024, you might want to consider listing this winter. Here’s why:

Lower Mortgage Rates: Rates are on a downward trend compared to the peak last year, meaning buyer activity is picking up.

Stay Ahead of the Curve: More homeowners will sell in the spring. Beat them to the punch by listing now so your home stands out. 

Capitalize on Rising Home Prices: Secure your next home before prices climb.

Tap into Your Equity: We’ve seen crazy equity gains the past few years which means you can leverage it for a significant down payment – offsetting other costs. 

Think about it and feel free to reach out with any questions. I’m here for you.

Best,
[Your Name]

You can see that the text is very similar to the email – which is the point! There’s no need to write something from scratch every time. Repurpose, reuse and reap the benefits.

Use the blog as your baseline, and then work off of that. You can apply this same strategy each time a new piece of market news comes up that you want to share.

One blog and three easy ways to repurpose it for your marketing needs. It doesn’t get better than that.

A KCM Membership can also help you stand out as the expert by sharing this content with others too with:

• Your own personalized website to host these blogs
• An Email Builder to send updates to your clients’ inboxes too
• An all-in-one video creator to put these insights into your own words and help people get to know and trust you
• And more!

Living in a culture of instant gratification often comes with its challenges – especially when you’re in this business. But just like homeownership, constantly feeding your business will eventually reap an ROI.

It could be today, it could be tomorrow or it could be three months from now. The important thing is to be smart, flexible and always have your finger on the pulse of what’s happening.

Any business owner will tell you that’s a recipe for success.