(English) Enhancing Your Next Open House

Enhancing Your Next Open House

So, you’re ready for your next open house! You’ve got the making of a superb open house this weekend:

Exteriors and Interiors are freshened up and clean.
Inside the home is decluttered and depersonalized.
There are signs pointing potential buyers down the right path to the doorstep.
Maybe you even have some snacks to keep blood sugar levels and spirits high!

With all of this down, how can you make your open house even more impactful? Remember you want to be the trusted advisor and resource.

At KCM, we offer a wealth of information perfect for an Open House, such as printable Infographics and key slides from our Monthly Market Report and of course the Buyer Guide. We also sort topics and audiences, like in the Buyer Category that features the top blog posts, guides, and graphics to target prospects and clients with this status.

Consider the following approaches or a combination of them:

Easter Eggs

Some agents have found printing up key slides and visuals, placing them in an inexpensive plexiglass holder and placing them around the home to be very helpful. As a prospect tours the home they will come across these insightful pieces of information, not only educating them but reminding them of your expertise in the market.

You can find up-to-date graphics and visuals to use at your next open house in the ‘Categories’ section of the KCM Member Area.

View a sample of some infographics from our Professional Visuals.

Central Intelligence

A great centralized location to keep printed information about the home and neighborhood, an informative Buyer Guide, and a way to capture each visitor’s contact information for follow up makes this approach especially effective. The Buyer Guide from KCM comes personalized with your contact information and can be printed so that each visitor can take with them. The kitchen island counter space or dining room table could make a good central station.

The Digital Connection

Taking advantage of technology is another option. Consider uploading a slideshow of visuals to an iPad or creating a short video using a combination of local data and slides from the latest Monthly Market Report and displaying it during the open house.

The Rundown

The bottom line is if you’re looking to enhance your next open house, there are many resources at your fingertips. And a KCM Membership can help! Here’s a quick recap of what we have available for you:

Monthly Market Reports
Choose impactful slides, charts, and graphs to print or display digitally. Get a feel for what you might say in your own brief video by giving the narration a listen.
Buyers Category

Targeted materials with loads of useful information that you can use for this audience.
Buyer Guide

Customize and print this guide, then give it to prospective buyers to bring home. You can even print single page articles to display around the home!
Visuals
Use impactful visuals to educate and inform your prospects. Print and insert them in clear, plexiglass (acrylic) frames, displaying them throughout the house for visitors to read as they tour.