When it comes to nurturing and converting leads, nothing comes close to the power of video. It simultaneously educates and entertains, a feat no other medium can compete with. The days of reading long social media posts are over, and your clients are looking for fast and efficient ways to consume information.

To give you insight, we’ve compiled the top five most shared, downloaded and watched videos by Keeping Current Matters video subscribers this year. Each of them covers important topics and conversations you need to have with clients before and during the home selling and buying process.

Take a look at the most popular topics your clients want to know and see how KCM video helps communicate them.

The past year has seen a nationwide surge in home values for many reasons, namely a strong economy and low inventory. Clients want to know this information and educating them on escalating value is a good way to motivate timid sellers to act ASAP.

Plus, what better way to communicate it than with a short and fact-backed video?

Mortgage rate may not be the most “click-inducing” phrase, but it’s an incredibly important part of the home buying process. This video covering the mortgage rate forecast for 2019 is an easy way to explain this often-complicated topic to your clients.

When someone decides to sell their house, tons of questions tend to follow. This especially goes for the important “do’s and don’t’s” of how to prepare the home for showings. This short video covers the biggest tasks your clients will need to tackle before setting that open house date.

Many people choose renting because they think it’s a better financial decision than owning a home. The fact of the matter is, whether you’re renting or buying, you’re still paying a mortgage and maintenance, and often with yearly inflation. This entertaining video breaks down the cons of renting and the pros of buying simply.

No, it’s not buying that new dining room set you’ve been eyeing. If one of your clients is serious about buying, they must take this first-step before doing anything else. Mortgage pre-approval should be one of the first conversations you have with any clients, and this video breaks down why.

Whether you’re sharing them on social media, using them to create ads or embedding them in your lead-follow up emails, video offers many benefits for real estate agents looking to take their marketing to the next level.

A recent study showed that 81% of marketers said video has helped them generate leads. If you’re looking for effective ways to improve your real estate marketing efforts, this is a great tool to have in your box.

KCM Personalized Video offers you the chance to benefit from all the perks without the costly or time-consuming drawbacks of creating your own. Try it out and see how it can improve your business today.

If you’re completely new and looking for a good starting point, check out our free 5 Keys to Great Real Estate Video eGuide to learn more about the advantages of video marketing for real estate agents today.