Agents Who Can Answer These 8 Questions Get More Business

When you can’t answer the biggest and hardest-hitting questions you’re getting from your sphere, you look like you don’t know what you’re talking about. And that has a very real impact. 

It prevents your business from growing because it’s hard to get your prospects off the fence.  

That’s why the best way to win more business is to anticipate those questions and head them off before they become a big hurdle you’ve got to overcome.  

For example, the BIGGEST topic on everyone’s mind right now is mortgage rates. Do you feel ready to answer: it better to move now, or wait?  

Get the exact words you need to say to convert those hesitant prospects into clients with scripts, tools, and more inside a KCM Membership. 

Here’s an overview of top questions you’re getting right now and the best way to answer them so you can show that you know your stuff and are the expert they need. 

While this question isn’t new, it’s definitely front and center right now.  

News outlets everywhere have been saying no one can afford a home for the last few years now – and unfortunately, many of your prospects believe them. 

They’ve heard about high borrowing costs and even higher prices, and they’re opting to rent without really understanding their options. It’s your job to open their eyes to homeownership as the best investment.  

You need to make sure you’ve got content that clears up the confusion and sends a simple, but effective message about how much affordability is improving and the many advantages of buying now if they’re ready, willing, and able – including how much equity is at stake if they wait. 

Buying a home these days can be tricky, and it’s easy for buyers to make mistakes. But with the help of a real estate pro (like you), it doesn’t have to be hard. 

You know what the biggest mistakes are right now, but how do you get the information out there to head them off before your buyers fall into the same trap?  

Make sure you’ve got content that talks about the importance of getting pre-approved early in the process and why they don’t want to overextend their budget. That way you’re seen as the go-to pro and they can avoid these common bumps along the way. 

Your clients are seeing headlines about price cuts rising and the median price of a home falling. And that has an impact.  

They’re going to think it means home prices are crashing, and that may make them hesitant to buy what they worry is a depreciating asset.  

It’s up to you to put content out there that helps your clients understand the difference between asking price and sold price, and to explain why median prices don’t tell the full story. And you need to be the expert on what’s happening nationally and locally. Do you feel ready to take that on? 

It’s an election year, which means questions are flooding in about how this year’s Presidential election will impact the housing market. If we had to take a guess, you’re probably getting them too. 

Our Members have access to decades of data to show what typically happens with sales, prices, and rates in an election cycle – that way they can put their clients’ minds at ease and help them realize they don’t have to delay their move based on the election.  

If you’re not ready to speak to that and show the data for what usually happens to all those market factors during an election, you need KCM.  

Buyers aren’t the only ones with lots of questions these days. Homeowners looking to sell might be just as confused or cautious when it comes to what’s happening in housing. 

But, as we’re sure you’ve learned, trying to convince a client that it’s a good time to sell rarely works because they think you’re just chasing that commission.  

The best way to overcome that? Show them the data to help them see they’re got a very real and very valuable opportunity right now. It’s way harder to argue with the facts.  

Be ready to speak to their equity and how it can fuel their next move, and how you can help them avoid the #1 seller mistake: overpricing. With the right content, it’s easy to prove your value, show your expertise, and build trust as the agent they’ll want to work with.  

There’s been a lot in the news about real estate agents lately. And in the wake of settlements, litigation, and changes in the industry, your prospects may have more questions than usual about whether it’s really worth it to hire a pro.  

You know you do a whole lot more than just post listings and photos. But does your sphere know that? 

You’ve got to have a wide range of ways to show the value you bring to the table. Your prospective clients might be surprised by all the behind-the-scenes work you’ll do as their agent.  

For the first time in what seems like forever, we’re finally seeing inventory rise. All-in-all, this is good news for the housing market. 

But it also means things are a little different than they were two years ago – and homeowners may need a reality check on what that means for their selling plans. 

You need to demonstrate that you’re the pro who can help give them the perspective they need to hear about selling today. And be sure to highlight how you can help them navigate a shifting market where buyers are finally regaining some negotiation power, too. 

For the last couple of years, mortgage rates have been the number one thing keeping people from making a move.  

From historic lows to the fastest climb in history, it’s a lot to digest. And with affordability so tight, it’s no wonder many buyers and sellers put their plans on hold waiting for rates to come back down. 

Make sure you’ve got blogs, videos, and social posts that help you explain what’s really happening with mortgage rates. And if you just want to re-engage your leads, try a simple approach like this: What rate do you need to see to be ready to move? 

We can’t control what’s happening in the housing market, but we can control how we respond. 

Your prospects are going to have questions – and the #1 topic you’re going to get questions about is mortgage rates and if it’s better to move now or wait. And it’s up to you to be ready and able to answer them with confidence.  

With a KCM membership, you’ll always have the content and the professional visuals you need to answer the biggest questions on your clients’ minds. And the best part is, you won’t have to do any of the research or content creation yourself – it’s all right there, thoughtfully curated for you. So, you’ll always have the latest hyper-relevant information to address and overcome any of today’s top objections. 

We’ve made it easy with our Confident Conversations scripts. Now all you have to do is use them to turn uncertainty into new business. Ready to see just how well it works? Download the free scripts today.