These Are the Most Popular Real Estate Videos of 2023

If we learned anything in the past year, it’s that video is a powerful resource that helps you connect with your sphere anytime, anywhere.

The fact is, if you’re looking to reach your audience, really reach them, video is the best medium to make sure your message sticks.

And that’s not changing anytime soon. According to a survey, 85% of buyers and sellers want a real estate agent who uses video marketing.

But even more than that, there’s a lot going on in real estate right now and people have questions. Video can be a powerful ally in helping you get the right message across to your clients.

Here are the top real estate videos from the past year.

Without a doubt, the two biggest factors impacting this year’s market was the swift rise in mortgage rates that, in turn, greatly affected affordability across the country. Thes ripple effect of high mortgage rates and

In this Deep Dive, a weekly housing market update covering the industry’s hottest news, Steve Harney goes through the past, present and future of what mortgage rates and affordability look like so you can explain the full picture to your clients.

The man responsible for helping tons of real estate agents take their businesses to the next level, Tom Ferry knows what it takes to be successful in this industry. In this episode of “How’s the Market?” podcast, the #1 ranked real estate coach offers up some of his best advice to real estate agents right now.

If you’re looking for that extra boost of motivation, inspiration and smart business tactics to finish off the year and kickstart your 2024, this video is a don’t miss!

Here’s a fun fact: most of the people you know are sitting on a mountain of equity. However, do they know that?

This is one of the biggest topics agents should be talking about right now, and a video is the perfect way to get the message out quickly to as many people as possible.

Plus, if you use the all-in-one video creator shown, you can make it in literally minutes. Just shoot the pre-written script, export and share.

Yes, there’s a lot of red tape tied up around what agents can talk about regarding mortgage rates. But since this is one of the biggest factors affecting the housing market right now, you have to at least be educated on it.

This episode of the “How’s the Market?” podcast features guest Jim McMahan, a leader in the mortgage lending industry, offers a unique lens to agents about interest rates. Watch it for your education or share it with your sphere. 

When mortgage rates rose to the highest place they’d been in decades, many could be or would be buyers and sellers went into an understandable state of shock. And well, so did a lot of markets across the country.

However, in an industry like this, perspective is everything. Which is why it’s important to remember that the markets we saw in 2020 and 2021 were not normal – they were ‘Unicorn Years’ for real estate and they’re long gone. Watch this video so you have the data and insights you need to help bring that perspective to your sphere. 

Struggling with balance in your real estate business?

Top Baltimore agent, Allyssia Essig, spills all her secrets on how she has built a successful real estate business on these three pillars:

• Prioritizing client service.
• Achieving a harmonious balance that ensures both exceptional service and personal well-being.
• Creating a buyer consultation that leaves a lasting impact and elevates your client interactions to a whole new level.

Whether you’re a seasoned agent or just starting out, this episode is full of insights to help take your business to the next level.