Agents: Overcome Real Estate Video Marketing Challenges with 4 Tips

There’s a reason you’re seeing agents everywhere using video content right now. It’s also why your broker or team leader won’t stop pushing video every chance they get. 

73% of homeowners say they’re more likely to list with an agent who uses video. 

So, if you’re not getting on camera, you’re letting the competition get ahead of you. You’re also missing out on a unique opportunity to expand your reach, generate more leads, and establish yourself as the go-to agent in your area.  

The good news? Whether you’re uncomfortable in the spotlight, you’re not sure what to say, or you just don’t have time, you can overcome the barriers holding you back.  

Here’s how to tackle common video challenges so you can position yourself as a recognizable leader in the real estate market and an expert local agent with all the answers.  

The easiest way to make powerful content is with KCM’s all-in-one video creator RealTalk. Learn more here

You’re Nervous or Don’t Know What To Say 

Putting yourself out there is intimidating, and it’s easy to get bogged down worrying about what to say on camera. But perfectionism isn’t the goal. The best way to connect with your audience is to show up authentically. So just be yourself. 

Remember, at the end of the day, your prospects are looking for a knowledgeable and relatable agent like you. Since 51% of homebuyers use YouTube as their number one destination for a search, video content will get you in front of more people and start building trust to ultimately win their business.  

For script inspiration, answer common questions in a quick video to establish yourself as the authority on the topic. Chances are, if one person asks a question, others are thinking it, too.  

And if that still feels too daunting, RealTalk by KCM can help. Each week, you’ll get four pre-written scripts that speak to the current market. Use them verbatim or make them your own with easy editing software that even integrates AI-powered insights about your local market. 

You Have a Hard Time Memorizing Scripts 

Speaking of scripts, keeping them short and concise is key. Not only will you have less to memorize, fewer lines will help keep your video to 30 to 45 seconds — the ideal length for social media. 

Now for the memorization. Practicing in the mirror or your car, and breaking a message into small, manageable chunks are great places to start.  

After your first video, set a goal to practice and record at least twice a week. Creating this essential content will be one of your top skills before you know it. 

But the ultimate way to overcome this stumbling block is with RealTalk by KCM. The built-in teleprompter means instead of wasting time memorizing scripts, you can focus on delivering your message and connecting with your audience.   

You Don’t Have the Right Video Equipment 

A lot of agents think they need the latest technology to make great videos, but that couldn’t be further from the truth.   

All you really need is your smartphone. Remember, you’re not striving for Hollywood quality. In fact, standout videos aren’t always super polished. The ones that resonate most are straightforward and clear, engage the audience, and most importantly, deliver valuable content. And considering 81% of marketers say video has helped them generate leads, the return is well worth the effort.  

Ace your next video with these best practices: 

• Check your camera settings in advance 
• Make sure the lighting is ideal (watch out for reflections and glare) 
• Record in front of a clean, minimalist background 

Once you’ve checked these off, let RealTalk by KCM take your video to the next level with professional visuals and a ready-to-post format — no complicated tech or editing required.  

You Don’t Have Time 

Filming, editing, and posting videos takes time — and you don’t have a lot to spare. But upgrading your marketing strategy is essential to staying ahead of the competition and generating leads. Plus, 403% more inquiries are driven from listings with video. That’s a number you can’t ignore.  

Here’s a secret: You can create compelling video content in less than 15 minutes. 

KCM’s all-in-one video solution, RealTalk, solves all your time-crunch woes by empowering you to make simple, effective videos in minutes. It’s all thanks to the mobile app’s pre-written scripts, built-in teleprompter, and ability to instantly edit videos, so they’re ready to share as soon as you’re off camera.