Rumor has it we’re heading into a recession, and everyone is talking about it.

When it comes to real estate, the unease linked to that word poses a number of important questions for buyers, sellers, and agents.

• When will it hit?
• Will it affect the housing market?
• Is now the right time to buy/sell?

These are important topics you should be covering with your clients.

More importantly, you should have the facts and sources to back up your opinions.

In a recent Facebook Live with KCM founder, Steve Harney, and leading mortgage lender expert, Jim McMahan, the two discussed the importance of reliable sources and getting the truth out.

Here’s why it’s so important.

Do you have an Informed opinion?

If you don’t already have an informed opinion, now is the time to get one. Many potential buyers or sellers may be making rash and emotional decisions based on sensationalist media headlines.

Instead of letting them just take your word for it, show them the facts.

This is also a great opportunity to step up and become a leading voice in your local market.

How do you develop an informed opinion?

If you’re just skimming headlines, your wires could be getting crossed.

By staying informed through a variety of reliable sources, you’re able to form a relevant, valuable market opinion that you can then relay to your clients.

“Any fool can know. The point is to understand.” – Albert Einstein

You know how the saying goes. Everybody’s got an opinion.

This is an important time in the market, and those who aren’t keeping up with the news are missing out on important conversations.

By taking the time to not only know but understand the market conditions, you’re building a reputation as a real estate agent that cares. Checking out the daily KCM Blog is a great way to help you do that. If you want to dig a little deeper, sign up to receive our Monthly Market Report.

Stop the rumors. Spread the word.

Getting ahead of the rumors is the best way to put out the fires already spreading.

Talk about it on social media, share articles, send emails and openly communicate to your clients whenever you get the chance.

Changing the narrative is an important part of soothing suspicions and spreading the good news to those who may otherwise not know, clients and competitors alike.

These are the principles Keeping Current Matters were founded on over a decade ago in the wake of the 2008 housing crisis. For the past 11 years, we’ve been helping real estate professionals simply and effectively communicate the market’s facts to help families feel confident when buying and selling a home.