1. A Professional Follows the Latest Market Trends

2. A Professional Helps Maximize Your Pool of Buyers

“You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.”

3. A Professional Understands the Fine Print

“Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . Also, there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.”

4. A Professional Is a Trained Negotiator

• The buyer, who wants the best deal possible
• The buyer’s agent, who will use their expertise to advocate for the buyer
• The inspection company, which works for the buyer and will almost always find concerns with the house
• The appraiser, who assesses the property’s value to protect the lender

5. A Professional Knows How To Set the Right Price for Your House

“A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price.”

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You Can Qualify Even if You’ve Purchased a Home Before

“It is a common misconception that homebuyer assistance is only available to first-time homebuyers, however, 38% of homebuyer assistance programs in Q1 2022 did not have a first-time homebuyer requirement.”

• Someone who hasn’t owned a primary residence in 3 years.
• A single parent who’s only ever owned a home with a former spouse.

You May Be Eligible for Programs Based on Your Location or Profession

“Many local governments and non-profit organizations offer down-payment assistance grants and loans, targeted to area borrowers and often with specific borrower requirements.”

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“New listings–a measure of sellers putting homes up for sale–were up 6% above one year ago. Home sellers in many markets across the country continue to benefit from rising home prices and fast-selling homes. That’s prompted a growing number of homeowners to sell homes this year compared to last, giving home shoppers much needed options.”

Buyer Competition Moderating Helps Inventory Grow Even More

“There has been a pickup in the inventory that we've seen recently, but it's not from a big increase in new listings . . . but rather a slowdown in the pace of sales. And remember that months’ supply measures the inventory of sale relative to the pace of sales. Same inventory, fewer sales, means more months’ supply.”

“As rising inflation and mortgage rates bring U.S. housing demand back from the 2021 frenzy, . . . inventory will grow double-digits over 2021 and offer buyers a better-than-expected chance to find a home.”

How This Impacts You

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Join us today, June 28th at 2:00pm ET to get the insights and answers you need to educate buyers and sellers on the opportunities that still exist in today’s market.

• The recent growth in home prices is because of demographics and low inventory
• Credit risks are low because underwriting and lending standards are sound

1. Low Housing Inventory Is Causing Home Prices To Rise

“The fundamentals driving house price growth in the U.S. remain intact. . . . The demand for homes continues to exceed the supply of homes for sale, which is keeping house price growth high.”

2. Mortgage Lending Standards Today Are Nothing Like the Last Time

“. . . Lenders are giving mortgages only to the most qualified borrowers. These buyers are less likely to wind up in foreclosure.”

Some Highlights

• When it comes to pricing your house, there’s a lot to consider. The only way to ensure you price it right is by partnering with a local real estate professional.
• To find the best price, your agent balances current market demand, the values of homes in your neighborhood, where prices are headed, and your home’s condition.
• Don’t pick just any price for your house. If you’re ready to sell, let’s connect to find the perfect price for your house.

Some Highlights

Some Highlights

• When it comes to pricing your house, there’s a lot to consider. The only way to ensure you price it right is by partnering with a local real estate professional.
• To find the best price, your agent balances current market demand, the values of homes in your neighborhood, where prices are headed, and your home’s condition.

“Consumer prices accelerated again in May as shelter, energy and food prices continued to surge at the fastest pace in decades. This marked the third straight month for inflation above an 8% rate and was the largest year-over-year gain since December 1981.”

Homeownership Helps You Stabilize One of Your Biggest Monthly Expenses

“A fixed-rate mortgage allows you to maintain the biggest portion of housing expenses at the same payment. Sure, property taxes will rise and other expenses may creep up, but your monthly housing payment remains the same. That’s certainly not the case if you’re renting.”

Investing in an Asset That Historically Outperforms Inflation

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Don’t Deposit Large Sums of Cash

Don’t Make Any Large Purchases

Don’t Co-Sign Loans for Anyone

Don’t Switch Bank Accounts

Don’t Apply for New Credit

Don’t Close Any Accounts

In Short, Consult an Expert

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“Price growth is the key ingredient for the creation of home equity wealth. . . . This has led to the largest one-year gain in average home equity wealth for owners. . . .”

The Opportunity Your Rising Home Equity Provides

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The Gap in Homeownership Rate in America

How Homeownership Impacts Household Wealth 

“The median Black household earns 61 cents for every dollar earned by a comparable White household, according to the Economic Policy Institute. This not only makes it more difficult to afford a home, but also to accumulate and pass on generational wealth.”

“Given that homeownership contributes to wealth accumulation and the homeownership rate is lower in minority groups, data shows that the net worth for these groups is also lower. At $188,200, the net worth of a typical white family was nearly 8 times greater than that of a Black family ($24,100) in 2019.”

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• Worried you won’t be able to find your next home after you sell? You should know data from realtor.com shows more listings are coming onto the market each month this year.
• Having additional options can make the search for your next home easier. But inventory is still low overall, which means your house should still stand out when you sell.
• If your biggest question is where you’ll go if you sell, take this as encouraging news. Let’s connect to start the process today.

Some Highlights

• Worried you won’t be able to find your next home after you sell? You should know data from realtor.com shows more listings are coming onto the market each month this year.
• Having additional options can make the search for your next home easier. But inventory is still low overall, which means your house should still stand out when you sell.
• If your biggest question is where you’ll go if you sell, take this as encouraging news. Let’s connect to start the process today.

Some Highlights

• Worried you won’t be able to find your next home after you sell? You should know data from realtor.com shows more listings are coming onto the market each month this year.
• Having additional options can make the search for your next home easier. But inventory is still low overall, which means your house should still stand out when you sell.

• Appreciation is when home prices increase.
• Depreciation is when home prices decrease.
• Deceleration is when home prices continue to appreciate, but at a slower pace.

Where Home Prices Have Been in Recent Years

Where Experts Say Home Prices Are Going

“In today’s housing market, demand for homes continues to outpace supply, which is keeping the pressure on house prices, so don’t expect house prices to decline.”

“With home values at record-high levels and a vast majority of experts projecting additional price increases this year and beyond, home prices and expectations remain buoyant.”

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“The housing market is at a turning point. . . . We’re starting to see signs of a new direction, . . .”

Home Showings Then and Now

Existing Home Sales Then and Now

“. . . today’s housing market looks a lot like the 2019 housing market, which was the strongest housing market in a decade at the time.”

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How an Investment in Real Estate Can Benefit You During High Inflation

“Rising rents, which continue to climb at double-digit pace . . . and the prospect of locking in a monthly housing cost in a market with widespread inflation are motivating today’s first-time homebuyers.”

When Inflation Has Risen in the Past, Home Prices Have Too

“There are many advantages to investing in real estate. . . . It often acts as a good inflation hedge since there will always be a demand for homes, regardless of the economic climate, and because as inflation rises, so do property values. . . .”

Bottom Line

• June is National Homeownership Month, and it’s a great time to consider the benefits of owning your own home.
• If you’re considering homeownership, know that it can give you privacy, comfort, and a place to express yourself. It can also provide financial stability and help you grow your net worth.
• Are you ready to experience all the great benefits that come from purchasing a home? Let’s connect to begin the process today.

Some Highlights

• June is National Homeownership Month, and it’s a great time to consider the benefits of owning your own home.
• If you’re considering homeownership, know that it can give you privacy, comfort, and a place to express yourself. It can also provide financial stability and help you grow your net worth.
• Are you ready to experience all the great benefits that come from purchasing a home? Let’s connect to begin the process today.

Some Highlights

• June is National Homeownership Month, and it’s a great time to consider the benefits of owning your own home.
• If you’re considering homeownership, know that it can give you privacy, comfort, and a place to express yourself. It can also provide financial stability and help you grow your net worth.

“. . . North America recorded the fastest growth of demand during the first year of the pandemic. Also, demand has . . . consistently increased, and even in April 2022, we saw a higher volume of sales compared to 2021.”

What’s Driving the Heightened Buyer Demand for High-End Homes?

“In 2020, we saw a 2.2% growth in the number of individuals with wealth of over $5 million in net value, but in 2021 that number grew by an outstanding 19.8%. This total increase has resulted in the introduction of over 660,000 new individuals into the high net-worth bracket, which, combined with the existing affluent looking to both diversify and add new properties to their portfolio, provides a true insight into why the demand for luxury properties skyrocketed during 2021 and into 2022.”

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Work with a Professional To Prioritize Your Wish List

“Your budget isn’t all that you need to be concerned about; your wish list and desired location may carry just as much weight.”

Increase Your Search Radius To Consider More Locations

“. . . continued remote work flexibility is likely giving many the ability to live farther away in more affordable areas."

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Opportunity #1: Take Advantage of More Options for Your Move Up

Opportunity #2: Sell Before You Have More Competition

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Why Pricing Your House Right Is Important

Lean on a Professional’s Expertise

• The value of homes in your neighborhood
• The current demand for houses in today’s market
• The condition of your house and how it affects the value

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• It’s important to understand history proves an economic slowdown does not equal a housing crisis.
• In 4 of the last 6 recessions, home prices actually appreciated. Home prices only fell twice – minimally in the early 90s and then by nearly 20% during the housing crash in 2008.
• If you have questions, let’s connect to discuss why today’s housing market is nothing like 2008.

Some Highlights

• It’s important to understand history proves an economic slowdown does not equal a housing crisis.
• In 4 of the last 6 recessions, home prices actually appreciated. Home prices only fell twice – minimally in the early 90s and then by nearly 20% during the housing crash in 2008.
• If you have questions, let’s connect to discuss why today’s housing market is nothing like 2008.

Some Highlights

• It’s important to understand history proves an economic slowdown does not equal a housing crisis.
• In 4 of the last 6 recessions, home prices actually appreciated. Home prices only fell twice – minimally in the early 90s and then by nearly 20% during the housing crash in 2008.

The Emotional Benefits of Homeownership

Your Home Can Reflect Your Tastes and Personality

“One often-cited benefit of homeownership is the knowledge that you own your little corner of the world.”

“The psychology is that this is yours and you’re going to make it as good as possible because you’re in for a long time, . . . “

It Can Enhance Your Neighborhood and Civic Engagement

“Living in one place for a longer amount of time creates and [sic] obvious sense of community pride, which may lead to more investment in said community.”

The Financial Benefits of Homeownership

It Can Help You Feel Financially Stable

“Building equity through your monthly principal payments and appreciation is a critical part of homeownership that can help you create financial stability.”

It Can Grow Your Wealth

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“The MCAI provides the only standardized quantitative index that is solely focused on mortgage credit. The MCAI is . . . a summary measure which indicates the availability of mortgage credit at a point in time.”

Why Did the Index Get out of Control During the Housing Bubble?

“A credit score tells lenders about your creditworthiness (how likely you are to pay back a loan based on your credit history). It is calculated using the information in your credit reports. FICO® Scores are the standard for credit scores—used by 90% of top lenders.”

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The Number of Homes Available for Sale Is Likely To Grow

“The gap between this year’s homes for sale and last year’s is one-fifth the size that it was at the beginning of the year. The catch up is likely to continue, . . . This growth will mean more options for shoppers than they’ve had in a while, even though inventory continues to lag pre-pandemic normal.”

• As a buyer, having more options is welcome news. Just remember, housing supply is still low, so be ready to act fast and put in your best offer up front.
• As a seller, your house may soon face more competition when other sellers list their homes. But the good news is, if you’re also buying your next home, having more options to choose from should make that move-up process easier.

Mortgage Rates Will Likely Continue To Respond to Inflationary Pressures

“… ongoing inflationary pressure remains likely to push mortgage rates even higher in the months to come.”  

• As a buyer, work with trusted real estate professionals, including your lender, so you can learn how rising mortgage rate environments impact your purchasing power. It may make sense to buy now before it costs more to do so, if you’re ready.
• As a seller, rising mortgage rates are motivating some homeowners to make a move up sooner rather than later. If you’re planning to buy your next home, talk to a trusted real estate advisor to decide how to time your move.

Home Prices Are Projected To Continue To Climb

“Prices throughout the country have surged for the better part of two years, including in the first quarter of 2022. . . Given the extremely low inventory, we're unlikely to see price declines, but appreciation should slow in the coming months.” 

• As a buyer, continued home price appreciation means it’ll cost you more to buy the longer you wait. But it also gives you peace of mind that, once you do buy a home, it will likely grow in value. That makes it historically a good investment and a strong hedge against inflation.
• As a seller, price appreciation is great news for the value of your home. Again, lean on a professional to strike the right balance of the best conditions possible for both selling your house and buying your next one.

Bottom Line

• Warmer weather and longer days mean summer is almost here. Celebrate by upgrading to the home of your dreams so you can enjoy all the season has to offer.
• When you list your house, you can capitalize on today’s sellers’ market to fuel your upgrade. Then, you can move to a home with the features you want, like space to entertain or rooms for work and play.
• If you’re ready to upgrade to a home that matches your changing needs, let’s connect.

Some Highlights

• Warmer weather and longer days mean summer is almost here. Celebrate by upgrading to the home of your dreams so you can enjoy all the season has to offer.
• When you list your house, you can capitalize on today’s sellers’ market to fuel your upgrade. Then, you can move to a home with the features you want, like space to entertain or rooms for work and play.
• If you’re ready to upgrade to a home that matches your changing needs, let’s connect.

Some Highlights

• Warmer weather and longer days mean summer is almost here. Celebrate by upgrading to the home of your dreams so you can enjoy all the season has to offer.
• When you list your house, you can capitalize on today’s sellers’ market to fuel your upgrade. Then, you can move to a home with the features you want, like space to entertain or rooms for work and play.

Why You May Want To Consider a Vacation Home Today

“For those who are able, buying a second home is suddenly more appealing, as remote working became the norm for many professionals during the pandemic. Why not work from the place where you like to vacation — the place where you want to live? If you don’t work remotely, a vacation home could still be at the top of your wish list if you have a favorite getaway spot that you visit often. It beats staying in a tiny hotel room or worrying about rental rates each time you want to take a trip.”

How a Professional Can Help You Find the Right One

“According to Google's data, the top reasons that homeowners cited for purchasing a second home were to diversify their investments, earn money renting, and use as a vacation home.”

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